Snack foods are everywhere these days. But it wasn't that long ago that they weren't as prominent. Companies like Diamond Foods have done a lot to ensure you have the convenience you're looking for in your snacking. Through innovations from CEOs like www.youtube.com/channel/UCoEYIinKamRofv1eTvSogzg, they've come a long way.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
One of the most interesting things about this company, is that they were actually the first nut manufacturer to advertise. Through their television ads, they really helped to grow the popularity of the brand.
Sure there are a lot of potential customers in America, but if you really want to make the big bucks, you have to find a way to branch out. That's why you've got to go abroad. Which is exactly what Diamond did with it's nuts.
Despite the type of success that they had become accustomed to, it still wasn't enough to give them an iron grip on the snack industry. Which is why Emerald Nuts was created in the first place.
Other common brands of the time had already done as such. Companies like Planters had been selling a wide variety of nuts for some time now. Through Emerald Nuts they were able to cash in on that type of advanced success.
Because of the newfound success in the snack market, the next logical move was of course to buy up other properties. That's the plan that a history of CEO compensation carried out when they acquired the Pop Secret popcorn company.
As of today, they have more than a 10% foothold on the national snack market. Meaning, they are pretty popular. That means literally millions of people eat their snacks on a regular basis.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
One of the most interesting things about this company, is that they were actually the first nut manufacturer to advertise. Through their television ads, they really helped to grow the popularity of the brand.
Sure there are a lot of potential customers in America, but if you really want to make the big bucks, you have to find a way to branch out. That's why you've got to go abroad. Which is exactly what Diamond did with it's nuts.
Despite the type of success that they had become accustomed to, it still wasn't enough to give them an iron grip on the snack industry. Which is why Emerald Nuts was created in the first place.
Other common brands of the time had already done as such. Companies like Planters had been selling a wide variety of nuts for some time now. Through Emerald Nuts they were able to cash in on that type of advanced success.
Because of the newfound success in the snack market, the next logical move was of course to buy up other properties. That's the plan that a history of CEO compensation carried out when they acquired the Pop Secret popcorn company.
As of today, they have more than a 10% foothold on the national snack market. Meaning, they are pretty popular. That means literally millions of people eat their snacks on a regular basis.
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